About the Author Conor Vibert is an Associate Professor of Business Strategy at the Fred C. Manning School of Business at Acadia University in Wolfville, Nova Scotia. Conor obtained his Ph.D. in Organizational Analysis from the University of Alberta in 1996. At Acadia University, Conor teaches Business Strategy and Organization Theory, while his current research interests focus on the application of management theory and online information sources to contemporary business challenges. He is also a recipient of the 2002 Outstanding Teacher Award for Acadia's Faculty of Professional Studies, as well as a recipient of the 2000 Acadia University President's Award for Innovation.
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Excellent Competitive Intelligence Insights
The bad news is that many imaginative competitive intelligence techniques - those worthy of the movies and TV - are illegal or unethical. The good news is that you don't need to violate laws or ethics to gather proprietary, sensitive information about your competitors. This book offers a somewhat scholarly but decidedly useful set of tips, tools and techniques. These resources belong in the arsenal of any competitive intelligence officer, or any businessperson - from a marketing researcher to a salesperson - who is interested in using the Web to learn what the competition could be doing. At a minimum, We highly recommend reading this to learn about all you can easily, legally discover on the Web. It may open your eyes to the value of information and the need to protect your data. Of course, the Web changes quickly and some of the specific listings about search engines and techniques may be out of date already - but the general thrust of competitive intelligence is unlikely to change.
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