wet n wildPhoto Focus Matte Foundation Stick Makeup, Soft Ivory | Vegan & Cruelty-Free

I am 68 years old and have used and loved make-up since I was a teenager. I really liked using the Tarte stick foundation but it's become way too expensive. So, because I like wet n wild's other products, thought I'd give this one a whirl....and, I LOVE IT! Great color match, great dewey coverage, doesn't settle in fine lines. Just swipe it on...one stripe on the forehead, one stripe on each check, dot it on the nose and chin then use a buffer brush to stipple it in and then blend. Blends very well, lasts all day, cruetly free, great coverage, easy to pack when travelling. What's not to love?? Will purchase again. Highly recommend.

Cheap, and it's the right color. It lasts all day! I wish my local store still carried this, but I was glad to be able to order it, at least! This little tube lasts me a long time, too! It's got pretty good coverage, and I can even out my skin - my lower face is much more red than my neck, but when I wear this you can't tell.

I started using this about 6 months ago. I never use a stick foundation. I figured this would help for a quick makeup application just to go out and run errands. This is far better than I hoped. It’s lightweight, yet smooths & covers any blemishes or spots. Making your face look flawless. I first used as a “CC cream” or a “primer” in the sense of having an underneath coat, esp if my regular foundation wears off (I do this with my lips. Fill in completely with pencil, a very matte lipstick, and then the actual silky color. I never have to reapply lipstick ever).I still use it this way (even though I do put primer on before it). But for a quick application for everyday use, I use only this without primer or another foundation on top. My friends always ask and when I tell them that it’s Wet N Wild, they’re amazed and then buy for themselves. I don’t lie and claim it’s from an “upscale” name brand (I have friends who do this with their makeup, clothes, jewelry, etc). I tell the truth...my favorite highlighting palette is from 5 Below and I’m not ashamed to say it.This can be used as just a concealer too. It lasts all day. Some have said it looks too glossy, but I don’t have this issue. I have mostly dry skin. If that happens, just use powder after and/or apply a light and thin layer of another foundation that’s not liquid, but more creamy (I do this for formal makeup or to last the entire day). For this price, you can’t go wrong and it’s perfect for at least a simple and quick makeup application.

I’m always buying foundations, but I saw that this one was very inexpensive and I decided to try it. First, it is so convenient you don’t have to apply it on a brush or you wrist and then apply it to your face. You can just wait it right on your face. There is no spillage. And the stick is very easy to handle.I bought the pack that had the two colors and I could use both of them. The lighter version might be a little light but I could always use bronzing drops mixed in to give a more suntan look because it is so blendable .. The foundation blends so well and then it is buildable and not cakey. I do skin prep my skin before I use foundation as well as a primer and my make up stays on for hours. I have combination skin not super oily and not super dry.The best part is it’s going to be so easy to travel with. Nothing to worry about spilling in a bag and easy touch up if I am traveling and have make up on and want to just touch up before I go out again. Definitely a high-end product for a very, very reasonable price! You cannot go wrong!

Hard to smooth out on your face & leaves a tacky/sticky finish. Color is also off-I use medium beige in other brands, which is what I ordered for this brand, and it’s more of a light beige color when you put it on. Just ok in a pinch & also needs covered with a face powder if you don’t want to look “greasy” all day.

I was very surprised by how wonderful this stick foundation is. I have never seen this in the stores so maybe it's been discontinued. The stick is very wide which makes it easier to apply and you don't need much. It is creamy and blends very well and the coverage is not really matte but somewhere like a velvety finish. I am 70 and I'm so pleased I found this because I've been spending a lot of money on higher end foundation but this one works just as well and I got the color porcelain which is a perfect match for me. A great buy and I will purchase again

This was the find of the year for me. I don’t always think buying the most expensive makeup just because you can is what you should do. I happened on this and ordered it in two shades. This foundation stick is smooth and covers nicely. It does not settle in your fine lines as I’m 54 and have a few. (I also started using wet-n-wild cream concealer, contour and highlighter) This foundation stick creams out nicely with a brush or a sponge. I’ve noticed it’s wrinkle resistant which is brilliant. This is a very affordable makeup for anyone

The stick broke the first time I rolled it up to use & I did not advance it too far. I haven't tried it on my face yet.