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The Rotary watch company was founded in 1895 by Moise Dreyfuss in the Swiss town of La Chaux-de-Fonds. Moise was dedicated to creating beautiful watches with timeless elegance. His attention to detail and insistence on first-class personal service ensured the business grew very quickly. Within 12 years of the founding of the company, success led to the opening of a UK office. Rotary is still owned by the Dreyfuss family through Dreyfuss Group Holdings and, with Robert Dreyfuss at the helm, the 4th generation of the founding family, Rotary Watches is the oldest family-owned and run Swiss watchmaker. When the company was first established in 1895 there was one key ethic in mind: To create an offering that represented exceptional quality and value for the money, without compromising on design and aesthetics. Rotary feels very proud to say that this remains the ethos to this day and lies at the very heart of all design initiatives in the company. Thanks to our outstanding Swiss family watchmaking heritage and the fact that our watches are waterproof, we are proud to apply a lifetime guarantee on all Rotary watches. Each model is presented with a card-sized guarantee that can be registered by simply logging on to the Rotary watches consumer website (www.rotarywatches.com) to record the watch and owner details. This unrivaled lifetime guarantee offers consumers further proof and assurance that by investing in one of the Rotary brands, you are taking ownership of a timeless piece that will offer the wearer continuous reliability and appeal. In order for you to enjoy this new lifetime guarantee, all you need to do is send your watch back to a Rotary agent for a chargeable service every 3 years and ensure that you provide a till receipt as proof of purchase when you send the watch back. Rotary timepieces are now sold in over 35 countries throughout the world. Rotary specializes in designing affordably stylish timepieces, blending the old with the new and the contemporary with the classic to achieve a distinctive range of watches. For over a century, Rotary Watches has specialized in designing affordably stylish timepieces and the current collection of stunning watch designs from Rotary is no exception. Rotary Les Originals gents rose gold plated automatic strap watch with silver skeleton index dial, Swiss Made.