L'Oreal ParisFeria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner, 1 Application

The L'Oreal company came through for me. I had ordered their product " Iced Blonde" 3 times. The first one was switched purposedly for a horrible metallic grey. I had to spend another $18.00 for color remover and another box of Iced Blonde which was not tampered with. The first one came with a somewhat crushed box but an intact seal. The color is not on the color tube inside the box. Since the seal was secure it never occurred to me someone (in shipping?) would think it cute to change the color. The second box was perfect. The color is perfect so when it came time to order number 3 I did so thinking it could never happen again. I was wrong. Same situation intact seal somewhat smashed top, I took the product and mixed a little in a plastic cup and waited. Its a 10 minute toner so nothing changed and I felt confident everything would be ok. Wrong. Ended with gun metal grey hair. I left a rating explaining my problem and the next day I got a brand new box smooth box top and all. Today I get the color remover and I am back to being a blonde again. L'Oreal came through with flying colors. This being Fourth of July weekend I thought I would have to go thru it with the horrible grey color. Thank You L'Oreal you are a stand up company. Diane Q

The photo does not do it justice, simply because of the lighting. It came out a beautiful icy/silver/blondeFor reference my hair was a dark dishwater blonde first. My hair was coming in bright silver and white so I decided to take the plunge. I did tons of research first. This is a TONER not a color. It is used to take out the brassiness the bleach leaves behind. I used L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, and it worked beautifully. I applied it to the back first, wore a foil cap, (ordered from Amazon) Left it on for 15 mins then removed cap and added the rest of the bleach for another 45 mins.It was then a barely yellow cream color. I rinsed it out, using the conditioner but only left it in for 2mins. Dried my hair, let it rest for an hour. The I added L'Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner. You have to watch it constantly, because it works very quickly!!!I can't emphasize that enough. It took my hair from a creamy barely there yellow to an icy silver in 5 MINS FLAT!!!I've seen the reviews where it turned others' hair a dingy brown, but that's because it was severely over processed.Again, it works extremely fast!! 5 mins is all you should need, and don't take your eyes off it!! As you can see by the photoit works perfectly. It's a process and you have to be patient and take your time with it. I've subscribed the product that's how wonderfully it worked!! I'll use it until my natural silver/white fully comes in.

Coming from a brand like L’Oreal I thought this would help remove some of the orange tones and brassiness my blonde highlights had I followed the directions to the T rinsed it out, and immediately knew that my hair was darker, much darker almost like a dark brown on top of that to make things worse there was a reddish tint to itOf course I was devastated it did the opposite of what I wanted. I wanted to make my blonde hair brighter that’s orange not brown. I had had a horrible Salon experience a few years ago and I remembered that I had to act quickly. I’ve been jumped on the computer for an hour doing research and realize that this is a toner and that I had to get it out of my hair, so then went into washing my hair clarifying shampoos Dawn dishwashing soap, head and shoulders even mixing baking soda with shampoo not to mention now that my hair is damaged from all of this over washing and I still don’t have my original blonde hair color that I had before I used a product terrible. Terrible terrible what a nightmare awful experience . I am still trying to find a solution, but may have to end up going to the salon. I’m paying a lot of money to fix my hair.Do not recommend this product to anyoneWorst thing as they don’t even let your return the product so you’re stuck with it and you pay to have damage hair

I've been bleaching my fine hair for 20+ years and it got to a point where they are just way too damaged so I didn't want to continue bleaching...I left this toner for 8 minutes after finishing appling it and it probably too long for the tone I want to achieve but it's looks waaay better. It killed all yellowness. At least I don't look like a 3 colored cat)) It smells absolutely nice and my hair didn't suffer ANY damage. I absolutely love it, will try a different tone probably.