Above the Fold: Understanding the Principles of Successful Web Site Design

Brian clearly put a lot of thought and careful consideration into the structure, content and flow of the book. It's well done. I've been building websites for 4 or 5 years now and this is the first book I've found that does a good job of walking the reader through the entire thought process of planning and creating a structured strategy for designing websites. If you're sold on the idea that smart thinking and great design thrive on a methodical approach, this book will delight you. That said, it's not a how-to book on building code or using tools like Photoshop, so if you're just getting into web design and you're itching to learn specific skills for building stuff, you'll probably want to hold off on buying this for now and come back to it later when you're ready to start doing professional projects. Just do so knowing that, when you do eventually come back and read it, you'll probably kick yourself for not having read this one upfront ;-).For those of you interested in buying the book, here's a quick list of pros and cons:PROS (many):- There's zero fluff-factor. Brian did a solid job of explaining things simply and succinctly and moving on. Every page gets straight to the point. You'll get through it quickly without feeling like you wasted any time.- It's easy on the eyes. There are plenty of visuals to support the content. If you surf though CSS galleries a lot looking for inspiration for your projects, you'll also get a lot of value just from flipping through the pages.- It's an ideal start for aspiring design professionals because it provides a comprehensive, horizontal look at the design process end to end. If your goal is to learn how to manage big design projects, the book helps you develop an essential vocabulary and a broad awareness of things you need to consider (and why you do) before you get started.CONS (few):- The information in some sections is a little "light". At 255 pages, that's not really a knock. There's plenty of great info to chew on. The book was clearly designed for breadth, rather than depth, which is why it succeeds in giving the reader a complete and broad awareness of the design process. Depth needed to be sacrificed in order to cover everything. Entire books have been written on each topic covered in this book (like SEO, typography, usability etc). The good news is that being aware of why these are critical steps in the process will aid you in your search for deeper dives into how this stuff is done.- No suggestions for further reading. Recognizing that this book was designed for breadth, it would have been useful to have had a short list of suggested resources in each section to guide the reader to deep dives. Including a vetted list of "further reading" would have been great. This isn't a make or break by any means, it's just a nice to have.Overall a great book that you'll probably want to keep in your collection.

I reallly Love this book, definitely one of the best I have ever read in web design realm

Let me first of say that I am new to Web Site Design. I recently finished an HTML and CSS book on how to design and build a website. Having done this I have become very interested in web design and started to buy more books to make sure I cover all my bases before building a site. The key thing I wanted to be sure of was that I know about all of the options that are out there in regards to building a good website. Above the Fold does a great job of showing the thought process and strategies for building a website. A lot of focus was on the organization of information, techniques on how to spark creativity, search engine optimization strategies, as well as basic design and content strategies. Next steps after reading this is to dig into CSS3 some more and learn about JavaScript & jQuery. One more thing is that the author relates a lot of examples with real world websites, which was very nice. Thanks Mr. Miller.

If you are looking for a good read on guidelines for design and print this book is it! If you are just starting out to build a website from scratch it is filled with excellent easily understood information. Great book to understanding the layout flow of a website and grasp versatile CSS (Creative Style Sheet) codes. The book relates history of print ink layout and how it applies to web site design. It covers topics of white space and hierarchy of space along with readability, legibility and how that applies to font selection in order to create a user friendly enhanced web site. It goes on to help web site builders understand the importance of personal brand recognition through imagery applied for impact. The most important steps of research and discovery for your customer that includes a asset inventory and sitemap mock up along with prototype comps.

I always taught a small segment of lessons on the subject of "white space" on a page and artistic placement of items on a page. I tried to teach my high school students to look at the pages of books and posters they liked and pick apart what they liked about the composition of those things. In a way, this book is similar, although much more sophisticated, than the simple lessons I taught my students, hoping to help them make their projects better. I would recommend this book for everyone. You never know when understanding how the eyes and brain process the placement of items on a page will make the difference between being average or successful.

I'm just a lowly programmer. I know nothing about design.This book taught me a lot about design and I learn so much about typography (from my prospective of a non designer). There are tons of inspirations and examples to help give me some ideas what I want to do with my website. What design elements I want to incorporate.Overall, I can't believe this book is so cheap with the quality page and colors. The programming technical books I've bought were decent to crap quality and almost all of them have no color pages. It taught me a great deal and I love it.

Excellent book, perfect companion to "Convert!". The Kindle edition suffers when it comes to pictures and diagrams; they're too small to be read. Above the Fold covers alot of material I was already familiar with, but having it handy to read, it's good to go over it again.Fairly recent, good advice and techniques discussed.

Awesome book! Fun to read and much better than the newer version. The author keeps you engaged through out the whole book and doesn’t bore you with terms. very good for quick learning of the basics.

Absolutely fantastic book, contains the very basics of design theory for print and web and goes right up to usability and business values such as search engine optimisation, marketing, conversion and analysis of visitors.Wether you're just starting to get into web design, or have been in it since the early days, there will be something to learn from this book and the information is delivered in a beautiful manner.If you do not know how to code websites using HTML and CSS, I highly recommend getting "HTML & CSS - Design and build websites" by Jon Duckett (ISBN: 978-1-118-00818-8) to accompany this book. Those two go hand in hand in teaching you how to create stunning websites and put across the information very clearly and elegantly.

Well it is a book about design, so it should look good and be useable, but not all books on design are!This is a well designed book. It looks great, it's well structured and makes sense. It shows plenty of examples of what works, and can be a rich source of ideas on the look and feel of things, as well as on the thinking processes that underpin the visual, i.e. helping the user to find what they want as quickly and easily as possible, so they don't leave your sites confused and/or dissapointed.An excellent book, well put together.

The best introductory book for print designers currently making the leap to web from a type design standpoint. It clearly explains every facet you need to know without complex jargon & assumptions, but with current examples that are relevant. Recommended and a keeper.

Se trata de un libro muy cuidado en su redacción y diseño. Es agradable de leer y sienta unas bases válidas para quien quiera empezar a comprender el diseño web. Hay que tener en cuenta que han pasado tres años desde que se publicó, y se ha avanzado mucho en cuanto a estilos y convenciones web.

Good examples, but fairly beginner. I'm no expert on web design, but I found much of this to be pretty basic. Good read for a beginner though.