ITO ENMatcha Green Tea, Sweet Powder, 17.5 Ounce (Pack of 1), Sweetened Green Tea Powder

Obsessed is an understatement. I was using Jade Leaf, but the whole pack would barely last a week and it got very pricey. I was on the hunt for something just as delicious, yet more affordable and this one is a clear winner! It tastes buch better than Jade Leaf, dissolves beautifully in cold water/milk, and has the perfect amount of sweetener, so nothing else is needed.Buyers beware that this matcha is not ideal for health boujee enthusiasts who crave that bitter-earthy-fishy-raw matcha taste to feel like they’re doing something wonderful for their bodies. If that’s you, then this product is not for you. If you are, however, a Starbucks matcha latte addict like myself, then this is exactly what you’re looking for. Put it in a fancy cup with some oatmilk and you won’t be able to tell a difference.I couldn’t be happier with the purchase, this is now a staple at my home.

The media could not be loaded. These matcha green tea instant packs are my go-to in my luteal phase! I need some caffeine, but not too much. Plus, matcha is full of antioxidants, which I feel gives my body a little boost. The sweetness isn't too strong, just mild enough for me. There isn't too much sugar in each packet, which I can appreciate since I watch closely what sugars I consume. Each packet makes about 4 oz of a drink, so sometimes I will only have one packet a day, but other days I will drink two since it is too little for me. I believe the quality for the price is great overall.

I absolutely love the Ito En Matcha Green Tea Sweet Powder! It has the perfect balance of sweetness and authentic matcha flavor. It's always smooth, rich, and refreshing. Highly recommend for matcha lovers looking for a sweet, easy-to-make treat!

I was so excited for these and although they are yummy I usually need to use two or three (12oz) to get the right strength. Other than that they taste great.

Great price point and is great tasting but it is relatively murky

This was my first time trying matcha at home, but have had matcha at cafés aplenty before. Per serving, this already blows most of them out of the park in price and quality. What’s different about this matcha, it dissolves very easily and doesn’t leave behind a noticeable grit, *without sifting.* It’s sweetened with castor sugar, a reasonable amount at 4g/serve, and I much prefer “real sugar” to artificial sweeteners in terms of taste. Fairly bright green colour, grassy notes, and a more subtle taste without bitterness when prepared properly. The colour does get duller if stored in the sun, so store it properly. Happy Matcha-ing! 🍵

Love this matcha powder. I can’t go without my matcha in the am and this provides just the right amount of sweetness that I like. Add with any kind of milk or however you like to do it and it’s perfect. This is now my third time ordering this one and I’m going to stick with it! Delicious.

It’s pretty good, sweater than I expected so that was a bummer, but still a nice treat