Data–Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Gutes Buch und motivierend zugleich. Die Unterstützung zur Nutzung von MS Excel für KPI Reports rundet es ab. Thanx Mark

Best marketing book I've ever read.

I recommend this book to anyone in business as it sets out the clear 'data divide' that exists in marketing practice. It lays out 15 metrics which every marketer should adopt and provides real-life examples of these in use (Lexus, Continental Airlines) as well as Excel worksheets to help implement them in the reader's workplace. It shows that companies that 'get it' are the ones that end up winning. It's no surprise that Jeff Bezos makes it compulsory reading for all his Exec team.

I've read many books and articles on the rationale and benefits for implementing metrics for marketing. Most took a PhD in statistics to understand or assumed that the company would invest in the infrastructure to measure more readily than to fund marketing efforts.In this book, Mark Jeffrey provides any organization at any stage of development step by step rationales and examples of not just the how and why, but with great examples. Tone is conversational. I'm buying copies for members of my team and for key people at the C level in my company.Along with books by Scott Davis, this is going to be on my shelf as a go to reference for some time

I haven't started reading the book yet, but I am much satisfied with super fast delivery. I received book in 2-3 days. thanks