Product Marketing Debunked: The Essential Go-To-Market Guide

If you're planning on launching a product/service or you just want to brush up on strategy, your first step is to read this book!Why? As entrepreneurs we brainstorm ideas like rapid fire, always set out to solve the next problem or come up with the next fun thing, that we know. What most tend not to do is put enough emphasis on how we are going to get those brilliant ideas in front of people and launch our products to our target audience. Is not until an entrepreneur has failed, taken too many wrong turns or focused their energies in all the wrong places do they then scramble to find the right strategy!So why are so many wasting their resources when you can benefit from the knowledge of incredible marketeers? Yasmeen's do's and don't marketing strategies and her way of explaining material is an impactful reminder to always be as flexible and curious as the nature of your service/product. The key ingredients she provides make up the perfect recipe for a successful launch.Her approach is friendly, seamless, and fun to read. Often times I found myself smiling and laughing.You will want to keep this book by your bedside, it's not a one time read, it becomes your friend & your mentor.Thank you Yasmeen for sharing your wealth of marketing expertise with us! And to all the entrepreneurs reading this, don't think twice, even if you take just one thing from this book you'll thank yourself for taking the time to read it.

Good overview and checklist if you are thinking to wear a product marketer hat. It would have been great if it contained realistic case studies in details.

Unlike so many other marketing books that repeat the basics over and over, this book is concise, practical and incredibly useful. The author clearly knows her stuff and isn't just regurgitating other marketing book highlights. I was actually about 90% done with the development of a go-to-market plan when I received this book, and made significant enhancements due to the content. Great resource that is now on my "top shelf" of marketing books amidst the dozens I have purchase over the years that are not up there.

I found this a good primer to product marketing. I found the following sections most useful:1. The three phases of the product marketer role (pgs. 12-23)2. Product marketing interview sample questions (pgs. 27-28)3. The primer on market research and customer research (pgs. 32-62)4. The sample positioning document (pg. 68)5. The sample messaging hierarchy (pg. 72)6. The necessity of a brand book (pg. 84)7. The GTM Product Launch Template (pgs. 89-91)8. The primer on the Marketing Requirements Document (MRD) (pgs. 97-98)However, there are some problems:1. The product marketing interview sample questions do not clarify what kind of responses separate good from bad candidates, or at least what red flags to look out for.2. Every section that just has lists of bullet points needs to have some extra content to give it context and clearer meaning. Otherwise you have to go to other books, articles, etc. to make the info actionable. It's good to know that a concept like a Marketing Requirements Document exists and an outline of what it is, but this book doesn't give you what you need to execute on making one. Why doesn't this book have a recommended resources section, or a bibliography?3. The addendum at the end of the book includes a GTM Checklist. This would be excellent...if it was formatted properly. I was entering this checklist into a spreadsheet for use in my own projects, but it quickly became confusing. For example, certain items are listed in the checklist multiple times. Here's an excerpt:...Company-Wide Internal TrainingCreate trainingPresent to cross-functional stakeholdersProductReview initial pilot feedbackPrioritize feature enhancementsImplement bug fixes and feature updatesInternational / New Market ExpansionPost LaunchReview KPIsUpdate GTM strategyProductReview initial beta feedbackPrioritize feature enhancementsImplement bug fixes and features updates...Keep in mind, the formatting above is as it is in the book. There's no bolding, white space, change in font size, etc. So why is "Product" listed twice? Is it a header, or a list item under another header? How about "Prioritize feature enhancements", or "Implement bug fixes and features updates"? Why are those listed twice? Going by the formatting of the checklist, I can only guess.4. There are several items in the GTM Checklist that lack enough info to get started on executing it, or even what external resources could get you there.---I found this book useful, but it feels like a prompt to look into more actionable resources. Two such resources are the books "UX Strategy", and "Will it Fly?". These actually cover Market Discovery and Validation in enough depth that you can do it yourself and be confident in what good execution looks like. I'm also going to have to look into a resource on making brand books, a Marketing Requirements Document, and other concepts in this book, but I'm on my own in that.

As a small business owner, I am consistently launching and testing out new products. After reading "Product Marketing Debunked," I now have a clear framework and checklist every time I am thinking about launching a new product. Author Yasmeen Turayhi boils down her deep knowledge of the PM industry into relatable steps that every business owner, product marketer, or product manager can follow as they approach the launch of a new product or service. If you are on the fence, just buy it. It's a great reference, and a book I'm sure I will continue to look back on, well into the future.

For folks who are interested in what Product Marketing means this would be the first book I would get. For the pros, it would be important to get back to the core and strengthen areas you think you'll need. The author explains in a clear way expectations of the role and used good realistic examples.It's important work to check even for pros as some functions become whole departments and organizations demand all aspects of product marketing to be utilized in the most efficient way.

It's hard to find good marketing books these days as many are full of fluff and limited on actionable insights. PMD somehow delivers a wealth of value in only 120 pages! Ill be ordering copies for my team and encourage every marketer to own this book. The step-by-step approach along with fantastic marketing templates will help bring order to what is usually a chaotic process when taking a product to market. Skip the marketing books with meaningless anecdotes and get down to business with PMD!

It’s a good book for those who want to understand the general scope.

This book covers all aspects of the Product Marketing work within a company. I've been working as a Product Marketer for 6 years now and Yasmeen's book gave me a lot of insights and best approaches to things I've faced as a Product Marketing Manager.If you are starting or want to become a PMM read this book to get a glimpse of what expects you. If you are a PMM read it too because I'm sure you'll be able to get new perspectives about the job.

Amazing book, fantastic experience with the author - recommend highly

This was a great book and really easy to understand the critical steps for GTM strategies.

Very basic and top-line overview of product marketing focusing on research, product validation and beta launch rather than a comprehensive overview of product marketing