If It's Purple, Someone's Gonna Die: The Power of Color in Visual Storytelling

The book is a total an eye-opener 🤩 Love it!

This book is definitely on the beginners side of the spectrum. (no pun intended) You're not going to learn to be a production designer just from reading it, but it's a great start to becoming more aware of the use of color in film (or comics, video games or any other visual media) to influence underlying mood of the story. And once you're aware of color's presence, you can start making educated choices on how to use color in your own work.Although a few more pictures would've been nice, the author does a good job of taking each of the six primary & secondary colors and defining its role in general and then giving numerous specific examples of the different visual and emotional tones each color can take.If nothing else, this book added about 8 movies to my Netflix queue.

I had been looking for a book like this for ages. I can only recommend this book to anyone who is involved with film, and not only cinematographers or art designers. I wish I had read this book when I was in film school, my films would have looked much better. It really gives you an overview on the impact of colors in film and helps you to understand when and why a specific color should be or could be used. It does not try to set up rules for color use, instead it functions more as a guideline on how a specific color could be used to influence your audience's emotions.Awesome Book. Easy Read.

Patti does a great job communicating how color can be used to tell a story and reveal character; which you’ll agree is an important tool for any artist to have in their creative toolbox. Most books on color either get too science heavy or seem to get into abstruse, almost mystical territory. This book is a practical smooth read, helping you to exercise your intuitions about color in storytelling. Love it.

Made color correlations I would have never put together. Not a tedious read as one would expect of an "educational" tome. Quite interesting.

Item arrives on time and as described.

I was thrilled with this purchase as I orginially found it in a bookshop in Sydney for 3 times as much money. The copy from Amazon was good as new and worth every cent. Arrived pretty fast and in excellent condition.

for those who want to learn about color in film . this is a must buy. very intellectual and rational!

O único ponto negativo é não ser capa dura

llego bien empacado y nuevo.

great book!

Excelente material para quem quer entender sobre as cores e suas reações, seja no cinema, Tv ou fotografia fixa. Vale a pena

It's an important read because most film watchers tend to not realize the significance of colour.