ClairolNatural Instincts Demi-Permanent Hair Dye, 3 Brown Black Hair Color, Pack of 3

My skepticism has turned into amazement with the Clairol Natural Instincts Demi-Permanent Hair Dye in shade #2 Black. I was initially unsure about the coverage because the mixture never appeared black during prep, but once applied, it immediately darkened and delivered rich, true black color. The coverage was impressive—it completely covered all my grays. I’ve washed my hair three times since applying it, and the color has held up beautifully without fading. The formula is gentle and left my hair feeling soft and healthy. This is a great option for anyone looking for long-lasting, natural-looking color without harsh chemicals.

I have been using Clairol Natural Instincts Demi-Permanent Hair Dye for at least two years. The directions are simple and easy to follow. Clairol Natural Instincts Demi-Permanent Hair Dye leaves my hair looking and feeling great. It doesn’t leave my hair dry and brittle. I do my own hair because going to a salon to have my hair done is costly. When I saw the price of a package of three on Amazon, I couldn’t resist ordering it

I have 4C Coily Hair. I am very impressed with this hair product. I used to use Clairol gray solution hair rinse. It made my hair strands feel rough. It only lasts for two weeks. I knew I would need a stronger color but I didn’t want to use a permanent hair dye. I did research and found there are at home Demi permanent colors. The salon charge $80. So, I decided to try this product in Black. I am very happy with this product. It colored my greys and made my hair feel soft. I have coily hair so it’s not going to feel silky unless I get a silk press or flat iron in my hair. My hair stay black for seven weeks. I only had 2 inches of gray hair new growth. I’m definitely going to continue using this product.

I have naturally black hair, which I dyed medium brown half a year ago. I wanted to tint it darker to a black-brown so the roots are less obvious. After buying this color, 2, I thought it might be too black so I bought 4 to mix together 50-50. Despite mixing with a lighter color, I still ended up with super dark blue-black hair, darker than my natural color. I don't really mind because it's a demi-permanent dye so it will eventually fade to the color I want. The other thing to note is that this dye easily stains your skin, the walls, etc so it can be hard to manage if you're dyeing your own hair.

I really like this hair color. I don't have grays to cover, so this works well for me. It doesn't have a bad smell, which a lot of hair color does. I have been using this particular brand and color for a long time and it always comes out perfect.

Clairol’s Demi-Permanent Black Hair Color is perfect for making a bold shift or refreshing your dark shade without the damage of permanent dye. It’s rich, soft, and ideal for those who want shine and dimension without the long-term lock-in.🖤 Color That Pops: Delivers a soft black result that looks natural and radiant—no flatness or harsh finish. Whether you’re toning down brassiness or trying something deeper, the color blends beautifully with most hair types and tones.🪶 Gentle Formula: Ammonia-free and infused with ingredients like coconut oil and aloe vera, it’s designed to nourish while it colors. Great for anyone wanting darker pigment without compromising hair health.⏱️ 25-Minute Magic: Quick processing time that’s easy to work into your schedule. And because it’s demi-permanent, you won’t have to worry about dramatic regrowth lines as it fades gradually.💁🏽‍♀️ Great for First-Timers: Whether you’re testing the waters before going permanent or covering early grays, this product gives you just enough color commitment without the pressure.🧴 Easy Application: Comes with everything you need—gloves, bottle, conditioner—and mixes up easily for mess-free color. Leaves hair feeling soft and shiny post-rinse.🌟 Final Color Thought: If you're ready to try bold black with a soft edge, Clairol Natural Instincts Demi-Permanent Black is a safe and stunning way to do it. Shine-rich, low-maintenance, and hair-friendly—it’s the perfect pigment glow-up.

I love the natural instinct hair colors. It really works in 20 minutes even on dark hair, there is no smell at all cause is very natural, so it does not harm people like me that suffer from sinus and other allergies. Until now, Natural Instinct is the only hair color that is safe to use for me. Plus the conditioner, wow, I just love it. Smells soft and nice and leaves your hair soft, smooth and very shiny.Love all of it.

I have 4C hair that does not take color easily. It covers gray hairs but you will see them a little more after each wash. The black color is not shiny, but dull black shade. I would give it a 4 out of 5 if my hair accepted the color for longer