Digital Marketing Strategy: An Integrated Approach to Online Marketing

I liked this book a lot. It was fun and easy to read.

helps to frame the variables to improve your approach to digital strategy and understand the importance of each stage to develop and execute

I was very excited to get this book. But when I opened the cover, the first page was page 165. Returning.

This is a heavy, well-researched resource for marketers.It provides basically everything you need no matter what business/industry you're in. Including different types of strategies and countless tactics, that you can use when it comes to marketing your business.You can read it selectively, and come back to the parts that apply to your specifically, or rather the ones you want to start with.PS. I had the pleasure of interviewing Simon on my podcast, On Branding Podcast, so if you want to get an overview of what's inside the book, I invite you to check it out.

The book is very solid... outside of the 36 pages I didn't get with it.

With out getting a chance to read the contents, this book started at page 325 was there no type of quality control in the putting/binding of the pages

I like the book, a lot of good material relevant to digital marketing, later I bought one called: Alexa, Make Me Rich: Boost Digital Marketing with AI also in Amazon, and it was great as well, I recommend to buy both because this one is more general and give a great overview, while other is more tactical and tell you how to apply it for increasing sales